Which product is better for SEO purpose? Widgets or API?
Firstly, What is Search Engine Optimization (SEO)?
SEO, is the process of increasing the quality of website traffic by increasing the visibility of a web page to users of a search engine.
SEO is one of the most important things in today’s marketing, even for professionals. The fact that your site is technically flawless and high-quality content makes you indexable as much as possible in SEO. The more successful you are in SEO, the more likely you are to get quality customers for free, which is very important. Besides all these, there are many criteria for your site to be rich in SEO. These are;
- Technical issues
- Quality keywords & contents
- Crawlable links
- Social media
- Diverse links
As well as paying attention to the content of your site, the products you use within the site are among the factors that affect SEO. SEO, which is a condition that should be taken into consideration in every step to be taken, can be negatively affected by a wrong move or a wrong product to be preferred. This affects your organic traffic and indirectly reduces your quality customer ratio as a result of your site traffic. Therefore, you should manage your off-site activities as carefully as you can for SEO within the site. This includes the products you use to improve the quality of your site, as I mentioned earlier.
Which Solution Should You Choose?
Both types of solutions are SEO friendly, but to get the best out of the widget for SEO purposes, there are some tricks. For example, if you don't use the tournament name by configuring the widget as shown in the image below, and you can use the tournament name in your HTML which will give you an advantage.
If you use the API, then it's more SEO friendly but it needs a lot more integration and development skills. Both types of solutions give you real-time updates. Since you have news content too, you can use the widgets and create some team-oriented pages with them very quickly and easily.
When creating sports-based websites, you can increase your Google index while enriching your content with the data types you will benefit from. For example, you can use boxscore and point leaderboards to reach viewers looking for player-based content in Basketball, revive your instant traffic with livescore in Soccer based content, And in Football, you can invest in future with fixtures and making your site contents always accessible by focusing on the result based contents.
Trial Periods for Our Solutions
Regardless of the solution you choose, it will automatically increase your site indexing rate as it will contribute to your site, technical infrastructure and content.